HONDA Here’s to the dream makers.

Turning a media opportunity into a brand-building one.

Created for Honda UK and Channel 4’s film sponsorship, these idents pay tribute to those who dare to turn dreams into reality. They draw a parallel between the creativity and relentless pursuit of excellence behind both great filmmaking and Honda engineering. Five unique idents were produced, later combined into this short film—which also screened in cinemas. The result is a rollercoaster ride through the creative process and the techniques that bring bold ideas to life.

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Each piece nodded to a different film genre, placing a Honda vehicle at the center of the action. Our ambition in craft—and obsession with detail—resulted in a memorable, multi-awarded sponsorship that left audiences asking for more. So we created one more film the following year. The line between brand equity and audience-first sponsorship blurs when both strategy and execution are deeply rooted in a brand’s voice and ethos.