CORONA La vida más fina.

Helping a brand’s perspective stay relevant.

Few things are more iconic than a Corona on the beach. But in today’s culture, the deeper meaning behind the beer was getting lost. To catapult Corona back into the conversation, we introduced a new brand philosophy inspired by its Mexican heritage and the product itself (La Cerveza más fina): La Vida Más Fina (“The Fine Life”) was a reminder that living your best life is often just a matter of perspective. That slowing down, letting go, and following your own pace can be a superpower too.

Making the iconic more iconic.

Over the course of four years, we developed a multicultural approach unlike anything other brands had attempted in the U.S. We brought together some of the hottest Hispanic talents—Pedro Pascal, Bad Bunny, Zoë Saldaña, and Karol G—alongside icons like Snoop Dogg, SNL’s Andy Samberg, NFL legend Eli Manning, and many more. These clips offer just a glimpse into the range of campaigns that brought La Vida Más Fina to life.