Honda Civic: MORE THAN shoWING THE METAL

When it comes to car advertising, each European market can be very particular. For the 2018 regional launch of the New Civic, we were challenged with “featuring every single angle” (Germany), “focus on its great performance” (France), or “build on Honda’s unique personality” (UK). So we decided to listen while ignoring everyone and celebrate those who dare to take the road less travelled in a way that, somehow, made everybody happy. We hope Soichiro Honda would be too.