FLEX: MAKING A BETTER WORLD FROM THE BED.

Flex, one of the global leading mattress manufacturers wanted to launch a new model with the ultimate wellbeing technology. We thought that instead of just explaining it we could bring it to life and let people be a part of it. We featured two real activists who spent 40 days in bed, promoting the "Slow Movement" in a 24-7 live broadcast that caught everyones' attention.